Palestine / Israel: Who are the real terrorists?
Posted by: armelleb on: January 15, 2009
This week, I commented a Fabian’s post about the propaganda concerning the conflict between Palestine ans Israel. You can find here, his article and my comment: http://fabiversity.wordpress.com/2009/01/07/pro-israel-rallies-all-around-the-world/#comments
I answered me here: http://fabiversity.wordpress.com/2009/01/14/re-pro-israeli-rallies-all-around-the-world/
And now, it is my turn!
Client relations within the service’s marketing
Posted by: armelleb on: January 12, 2009
George Rodriguez, a PowerHomeBiz.com’s usual writer, says:
“In a service business, you are marketing yourself – your expertise and capabilities, your reliability, and commitment to excellent service.”
It explains one of the main differences between a product and a service: service involve heterogenic people! That is why the relation between the client for a service and the salesman is closer and more complicated than with a client for a product. Read the rest of this entry »
Marketing a service more difficult than marketing a product?
Posted by: armelleb on: January 8, 2009
A lot of studies affirm that it is more complicated to marketing (consequently to sell) a service business than a tangible product. Why is it like that? To understand this difference, I asked myself an elemental question: what makes the main difference between a service and a product? Read the rest of this entry »
Merchandising, or How to Sell More?
Posted by: armelleb on: December 14, 2008
Do you know that a product placed over the head height is sold 4 times more than a product placed on the floor?
A simple vertical difference of positioning can have a lot of effects on the customers, therefore on the turnover. That is why it is important to know how place your products and to control merchandising effects. As student of Marketing, it leads me to give interest in it. Read the rest of this entry »
The Logo: a mean to communicate the Corporate Identity
Posted by: armelleb on: December 14, 2008
I am quite interested in the field “Corporate Identity” and I like to surf in the web to find some information or news about this subject. By corporate identity of a company I mean first of all the visible and distinctive characteristics, that permitted to be identify and recognize from inside (within the company) and from outside.
Logo as mean of communication
One of the most important means to communicate and to promote the Corporate Identity is the firm’s logo. I find on internet a very short slideshow made by the International Herald Tribune, which is titled “How to build a corporate identity”. They say that a logo “expresses the essence of a company by summing up how it behaves, what it stands for and what it hopes to achieve”. Read the rest of this entry »
