Posted by: armelleb on: January 12, 2009
George Rodriguez, a PowerHomeBiz.com’s usual writer, says: “In a service business, you are marketing yourself – your expertise and capabilities, your reliability, and commitment to excellent service.” It explains one of the main differences between a product and a service: service involve heterogenic people! That is why the relation between the client for a service [...]
Posted by: armelleb on: January 8, 2009
A lot of studies affirm that it is more complicated to marketing (consequently to sell) a service business than a tangible product. Why is it like that? To understand this difference, I asked myself an elemental question: what makes the main difference between a service and a product?
Posted by: armelleb on: December 14, 2008
Do you know that a product placed over the head height is sold 4 times more than a product placed on the floor? A simple vertical difference of positioning can have a lot of effects on the customers, therefore on the turnover. That is why it is important to know how place your products and [...]
Posted by: armelleb on: December 14, 2008
I am quite interested in the field “Corporate Identity” and I like to surf in the web to find some information or news about this subject. By corporate identity of a company I mean first of all the visible and distinctive characteristics, that permitted to be identify and recognize from inside (within the company) [...]
